Some budding rock stars wait tables or flip burgers to aid their careers. Kaiser Chiefs’ Ricky Wilson famously boasted he would wank off a tramp for success. Madina Lake’s identical twins Nathan (vocals) and Matthew Leone (bass) went one better by entering the US endurance TV show Fear Factor to win some much-needed funds for their band.

Pitched against some buffed-up cowboy morons and whooping cheerleader-types the diminutive twins found themselves wading through a trough of fetid offal - cow’s liver, stomach, spleen, heart – gnawing meat off a rancid jawbone and drinking down pints of rotten liquidised flesh.