A couple of months ago, things in a small corner of London got darker than Satan’s special black socks when legendary body-modifier Samppa and Geordie rock weirdo Ginger from the Wildhearts teamed up for the video for the band’s next single, Destroy All Monsters.

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Ginger and Samppa know each other from previous collaborations, so when Ginger wanted to create “a bold artistic statement that wasn’t going to be easy viewing” he didn’t have to look too far to find someone to direct it.

“The sort of people he [Samppa] hangs around with are the kind of people that’ll do something guaranteed to shock at least everyone,” says Ginger. And he was right – it turned out to be one of the most blood-splattered music videos ever shot.

Samppa didn’t want a “classic monster-type” approach to the video, so he went for a more leftfield concept. “Ginger is a mental patient wearing a straitjacket and the rest of the band are evil doctors who try to catch him and give him some injections,” he explains. “Then there are the Psycho Cyborgs plus Quentin from Kalima body-piercing who act as ‘monsters’, but are actually delusions and hallucinations.”

While Ginger tries to escape, things get messy. It’s “really hardcore freakshow stuff”, according to Samppa. “There’s one scene where I cut someone’s stomach open – that’s real – and I pull a fake foetus out from her stomach.” People were suspended, and there were stomach and chest piercings. A drill goes through someone’s arm.

And Iestyn from the Psycho Cyborgs has nails hammered into his head. “By ‘nails hammered into his head’, I mean real nailing into the skull,” Samppa clarifies. And there are also “some fucked-up Siamese lesbian twins”.

“The NIN video for ‘Happiness In Slavery’ is the only music video that was something real like this,” promises Samppa. “But ours will be much more hardcore – there really was quite a lot of blood.”

Which means it will probably go the same way as the NIN video – ie, it’ll get banned.

“I can’t see it being on a lot of TV shows, to be honest,” admits Ginger. “But I don’t see art as a commercial venture. I think the statement itself is more important than the sales.”