A couple of months ago, things in a small corner of London got darker than Satan’s special black socks when legendary body-modifier Samppa and Geordie rock weirdo Ginger from the Wildhearts teamed up for the video for the band’s next single, Destroy All Monsters.

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Ginger and Samppa know each other from previous collaborations, so when Ginger wanted to create “a bold artistic statement that wasn’t going to be easy viewing” he didn’t have to look too far to find someone to direct it.

“The sort of people he [Samppa] hangs around with are the kind of people that’ll do something guaranteed to shock at least everyone,” says Ginger.